{"id":69,"date":"2021-05-04T05:05:22","date_gmt":"2021-05-04T05:05:22","guid":{"rendered":"https:\/\/www.dickinsonconsulting.hu\/?page_id=69"},"modified":"2021-08-04T20:29:06","modified_gmt":"2021-08-04T20:29:06","slug":"","status":"publish","type":"page","link":"https:\/\/www.dickinsonconsulting.hu\/en\/brand-and-innovation\/","title":{"rendered":"Brand and Innovation","raw":"Brand and Innovation"},"content":{"rendered":"\n<p class=\"heading-text wp-block-paragraph\">For companies to be able to answer the challenges of this digitally transforming new world \u2013 which is to create social value beyond the financial value \u2013 they need to adopt new world marketing and brand strategies too.<br>My collaborative, interdisciplinary workshops and design sprints are the most effective platforms to discover, analyze and design the roadmaps to these strategies.<\/p>\n\n\n\n<h2 class=\"section-heading wp-block-heading\">services<\/h2>\n\n\n\n<div class=\"wp-block-columns service-block is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"181\" height=\"181\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/Artboard-56.png\" alt=\"\" class=\"wp-image-75\" srcset=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/Artboard-56.png 181w, https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/Artboard-56-150x150.png 150w\" sizes=\"auto, (max-width: 181px) 100vw, 181px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">My Co-Creation<br>workshops<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Integration of purpose into marketing and communication strategy<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"177\" height=\"181\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_02.png\" alt=\"\" class=\"wp-image-76\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Storytelling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Workshops to design&nbsp;brand narrative and brand story frameworks<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"181\" height=\"181\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_03.png\" alt=\"\" class=\"wp-image-77\" srcset=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_03.png 181w, https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_03-150x150.png 150w\" sizes=\"auto, (max-width: 181px) 100vw, 181px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Branded Customer Experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Workshops to design&nbsp;a CX vision concerning the purpose<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"124\" height=\"181\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_04.png\" alt=\"\" class=\"wp-image-78\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Your Challange<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bespoke solution to your specific challenges<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"section-heading wp-block-heading\">to whom is it?<\/h2>\n\n\n\n<div class=\"target-block\">\n  <ul class=\"target-list\">\n    <li>Corporate multinational brand and marketing management<\/li>\n    <li>National brand owners<\/li>\n    <li>Startup-founders<\/li>\n    <li>Social enterprises<\/li>\n    <li>Non-profit organisations<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div class=\"contact-block\">\n    <div class=\"target-pattern\">\n    <img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/DICKINSON_aloldal_brandandinnovation_pattern_01.png\" width=\"100%\">\n  <\/div>\n  <div class=\"contact-grid\">\n    <div class=\"contact-title\">\n      <h1>Let&#8217;s talk<\/h1>\n    <\/div>\n    <div class=\"contact-button\">\n      <p>If you work with a mission-driven brand and want to learn about the details, book a Discovery Session!<\/p>\n      <a href=\"https:\/\/dickinsonconsulting.youcanbook.me\" class=\"blue-button\">Schedule meeting<\/a>\n    <\/div>\n  <\/div>\n  <div class=\"contact-img\">\n    <img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/DICKINSON_aloldal_brandandinnovation_pattern_03.png\" width=\"100%\">\n  <\/div>\n<\/div>\n\n\n\n<div class=\"project-list\">\n<div><img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/arrow_color-blue_left.png\" alt=\"left arrow\"><\/div>\n<div><h2 class=\"section-heading\">latest projects<\/h2><\/div>\n<div><img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/arrow_color-blue_right.png\" alt=\"right arrow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns project-holder is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"grid-projects\">\n  <div class=\"grid-project-item\">\n    <div class=\"grid-project-img\">\n      <img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_01-erste.png\" width=\"100%\">\n    <\/div>\n    <div class=\"grid-project-content\">\n      <p class=\"grid-project-location\">remote &#8211; budapest<\/p>\n      <img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/erste.png\" width=\"100%\">\n      <h3>Mission Driven Brand<\/h3>\n      <p>Co-creation workshops with the participation of 19 experts of the marketing directorate to integrate purpose into a three years marketing strategy.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-content grid-project-right\">\n      <p class=\"grid-project-location\">bahrain<\/p>\n      <img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/logo_sea.png\" width=\"100%\">\n      <h3>Mission Driven Brand<\/h3>\n      <p>Ongoing support to a multi-stakeholder taskforce with the creation of a 3-year brand and communication strategy aimed at accelerating the transition to renewable energy.<\/p>\n    <\/div>\n    <div class=\"grid-project-img\">\n      <img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_02_sea.png\" width=\"100%\">\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-img\">\n      <img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_03-mome.png\" width=\"100%\">\n    <\/div>\n    <div class=\"grid-project-content\">\n      <p class=\"grid-project-location\">budapest<\/p>\n      <img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/MOME-1.png\" width=\"100%\">\n      <p>Exploratory positioning and architecture modeling of MOME brand after operating model transformation.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-content grid-project-right\">\n      <p class=\"grid-project-location\">budapest<\/p>\n      <img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/Provident.png\" width=\"100%\">\n      <p>Multidisciplinary co-creation workshop to design the positioning of the new regional Provident brand.<\/p>\n    <\/div>\n    <div class=\"grid-project-img\">\n      <img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_04-provident-1.png\" width=\"100%\">\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-img\">\n      <img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_05-challengesw.png\" width=\"100%\">\n    <\/div>\n    <div class=\"grid-project-content\">\n      <p class=\"grid-project-location\">remote &#8211; United Kingdom<\/p>\n      <img decoding=\"async\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/challengesworldwide.png\" width=\"100%\">\n      <h3>Mission Driven Brand<\/h3>\n      <p>Voluntary coach-mentoring of small Ugandan enterprises in sales and marketing in Kampala. Train the trainer.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns social-link is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/icon_social-fb.png\" alt=\"\" class=\"wp-image-56\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/icon_social-insta.png\" alt=\"\" class=\"wp-image-54\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/icon_social-linkedin.png\" alt=\"\" class=\"wp-image-55\"\/><\/figure>\n<\/div>\n<\/div>\n","protected":false,"raw":"<!-- wp:paragraph {\"className\":\"heading-text\"} -->\n<p class=\"heading-text\">For companies to be able to answer the challenges of this digitally transforming new world \u2013 which is to create social value beyond the financial value \u2013 they need to adopt new world marketing and brand strategies too.<br>My collaborative, interdisciplinary workshops and design sprints are the most effective platforms to discover, analyze and design the roadmaps to these strategies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"className\":\"section-heading\"} -->\n<h2 class=\"section-heading\">services<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:columns {\"className\":\"service-block\"} -->\n<div class=\"wp-block-columns service-block\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":75,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/Artboard-56.png\" alt=\"\" class=\"wp-image-75\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3} -->\n<h3>My Co-Creation<br>workshops<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Integration of purpose into marketing and communication strategy<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":76,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_02.png\" alt=\"\" class=\"wp-image-76\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3} -->\n<h3>Storytelling<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Workshops to design&nbsp;brand narrative and brand story frameworks<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":77,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_03.png\" alt=\"\" class=\"wp-image-77\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3} -->\n<h3>Branded Customer Experience<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Workshops to design&nbsp;a CX vision concerning the purpose<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":78,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_04.png\" alt=\"\" class=\"wp-image-78\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3} -->\n<h3>Your Challange<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Bespoke solution to your specific challenges<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:heading {\"className\":\"section-heading\"} -->\n<h2 class=\"section-heading\">to whom is it?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:html -->\n<div class=\"target-block\">\n  <ul class=\"target-list\">\n    <li>Corporate multinational brand and marketing management<\/li>\n    <li>National brand owners<\/li>\n    <li>Startup-founders<\/li>\n    <li>Social enterprises<\/li>\n    <li>Non-profit organisations<\/li>\n  <\/ul>\n<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:html -->\n<div class=\"contact-block\">\n    <div class=\"target-pattern\">\n    <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/DICKINSON_aloldal_brandandinnovation_pattern_01.png\" width=\"100%\">\n  <\/div>\n  <div class=\"contact-grid\">\n    <div class=\"contact-title\">\n      <h1>Let's talk<\/h1>\n    <\/div>\n    <div class=\"contact-button\">\n      <p>If you work with a mission-driven brand and want to learn about the details, book a Discovery Session!<\/p>\n      <a href=\"https:\/\/dickinsonconsulting.youcanbook.me\" class=\"blue-button\">Schedule meeting<\/a>\n    <\/div>\n  <\/div>\n  <div class=\"contact-img\">\n    <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/DICKINSON_aloldal_brandandinnovation_pattern_03.png\" width=\"100%\">\n  <\/div>\n<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:html -->\n<div class=\"project-list\">\n<div><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/arrow_color-blue_left.png\" alt=\"left arrow\"><\/div>\n<div><h2 class=\"section-heading\">latest projects<\/h2><\/div>\n<div><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/arrow_color-blue_right.png\" alt=\"right arrow\"><\/div>\n<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:columns {\"className\":\"project-holder\"} -->\n<div class=\"wp-block-columns project-holder\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:html -->\n<div class=\"grid-projects\">\n  <div class=\"grid-project-item\">\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_01-erste.png\" width=\"100%\">\n    <\/div>\n    <div class=\"grid-project-content\">\n      <p class=\"grid-project-location\">remote - budapest<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/erste.png\" width=\"100%\">\n      <h3>Mission Driven Brand<\/h3>\n      <p>Co-creation workshops with the participation of 19 experts of the marketing directorate to integrate purpose into a three years marketing strategy.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-content grid-project-right\">\n      <p class=\"grid-project-location\">bahrain<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/logo_sea.png\" width=\"100%\">\n      <h3>Mission Driven Brand<\/h3>\n      <p>Ongoing support to a multi-stakeholder taskforce with the creation of a 3-year brand and communication strategy aimed at accelerating the transition to renewable energy.<\/p>\n    <\/div>\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_02_sea.png\" width=\"100%\">\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_03-mome.png\" width=\"100%\">\n    <\/div>\n    <div class=\"grid-project-content\">\n      <p class=\"grid-project-location\">budapest<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/MOME-1.png\" width=\"100%\">\n      <p>Exploratory positioning and architecture modeling of MOME brand after operating model transformation.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-content grid-project-right\">\n      <p class=\"grid-project-location\">budapest<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/Provident.png\" width=\"100%\">\n      <p>Multidisciplinary co-creation workshop to design the positioning of the new regional Provident brand.<\/p>\n    <\/div>\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_04-provident-1.png\" width=\"100%\">\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_05-challengesw.png\" width=\"100%\">\n    <\/div>\n    <div class=\"grid-project-content\">\n      <p class=\"grid-project-location\">remote - United Kingdom<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/challengesworldwide.png\" width=\"100%\">\n      <h3>Mission Driven Brand<\/h3>\n      <p>Voluntary coach-mentoring of small Ugandan enterprises in sales and marketing in Kampala. Train the trainer.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- \/wp:html --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:spacer {\"height\":15} -->\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:columns {\"className\":\"social-link\"} -->\n<div class=\"wp-block-columns social-link\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":56,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/icon_social-fb.png\" alt=\"\" class=\"wp-image-56\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":54,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/icon_social-insta.png\" alt=\"\" class=\"wp-image-54\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":55,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/icon_social-linkedin.png\" alt=\"\" class=\"wp-image-55\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":1,"featured_media":298,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_hu_post_content":"<!-- wp:paragraph {\"className\":\"heading-text\"} -->\n<p class=\"heading-text\">A digit\u00e1lis vil\u00e1g \u00fajkori kih\u00edv\u00e1s\u00e1ra \u2013 miszerint a v\u00e1llalatoknak az \u00e9rt\u00e9kes\u00edt\u00e9sen t\u00falmen\u0151en t\u00e1rsadalmi \u00e9s hum\u00e1n \u00e9rt\u00e9keket is l\u00e9tre kell hozniuk \u2013 a v\u00e1lasz egy \u00fajkori marketing- \u00e9s m\u00e1rkastrat\u00e9gia megalkot\u00e1s\u00e1t ig\u00e9nyli.<br>Az \u00e1ltalam tervezett \u00e9s facilit\u00e1lt kollaborat\u00edv interdiszciplin\u00e1ris workshopok \u00e9s design sprintek a leghat\u00e9konyabb platformot jelentik arra, hogy kider\u00edts\u00fck, felfedezz\u00fck, megvizsg\u00e1ljuk \u00e9s megtervezz\u00fck az ehhez vezet\u0151 utat.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"className\":\"section-heading\"} -->\n<h2 class=\"section-heading\">szolg\u00e1ltat\u00e1saink<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:columns {\"className\":\"service-block\"} -->\n<div class=\"wp-block-columns service-block\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":75,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/Artboard-56.png\" alt=\"\" class=\"wp-image-75\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3} -->\n<h3>My Co-Creation<br>workshops<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>K\u00fcldet\u00e9s integr\u00e1l\u00e1sa a kommunik\u00e1ci\u00f3s strat\u00e9gi\u00e1ba<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":76,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_02.png\" alt=\"\" class=\"wp-image-76\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3} -->\n<h3>Storytelling<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A m\u00e1rka t\u00f6rt\u00e9net\u00e9hez \u00e9s narrat\u00edv\u00e1j\u00e1hoz kapcsol\u00f3d\u00f3 m\u0171helymunk\u00e1k<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":77,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_03.png\" alt=\"\" class=\"wp-image-77\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3} -->\n<h3>Branded Customer Experience<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>M\u0171helymunka: fogyaszt\u00f3i \u00e9lm\u00e9ny a m\u00e1rkak\u00fcldet\u00e9s keresztmetszet\u00e9ben<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":78,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_04.png\" alt=\"\" class=\"wp-image-78\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3} -->\n<h3>Your Challange<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Bels\u0151 kih\u00edv\u00e1sokhoz kapcsol\u00f3d\u00f3 m\u0171helymunka<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:heading {\"className\":\"section-heading\"} -->\n<h2 class=\"section-heading\">kiknek?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:html -->\n<div class=\"target-block\">\n  <ul class=\"target-list\">\n    <li>Nagyv\u00e1llalati Brand \u00e9s marketing oszt\u00e1lyok menedzsereinek<\/li>\n    <li>Nemzeti \u00e9s lok\u00e1lis m\u00e1rkatulajdonosoknak<\/li>\n    <li>Startup-alap\u00edt\u00f3knak<\/li>\n    <li>T\u00e1rsadalmi v\u00e1llalkoz\u00e1soknak<\/li>\n    <li>Nonprofit szervezeteknek<\/li>\n  <\/ul>\n<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:html -->\n<div class=\"contact-block\">\n    <div class=\"target-pattern\">\n    <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/DICKINSON_aloldal_brandandinnovation_pattern_01.png\" width=\"100%\">\n  <\/div>\n  <div class=\"contact-grid\">\n    <div class=\"contact-title\">\n      <h1>Let's talk<\/h1>\n    <\/div>\n    <div class=\"contact-button\">\n      <p>Amennyiben k\u00fcldet\u00e9svez\u00e9relt m\u00e1rk\u00e1val dolgozol \u00e9s szeretn\u00e9l t\u00f6bbet megtudni a r\u00e9szletekr\u0151l, foglalj id\u0151pontot egy Discovery Session-re!<\/p>\n      <a href=\"https:\/\/dickinsonconsulting.youcanbook.me\" class=\"blue-button\">Id\u0151pontot foglalok!<\/a>\n    <\/div>\n  <\/div>\n  <div class=\"contact-img\">\n    <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/DICKINSON_aloldal_brandandinnovation_pattern_03.png\" width=\"100%\">\n  <\/div>\n<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:html -->\n<div class=\"project-list\">\n<div><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/arrow_color-blue_left.png\" alt=\"left arrow\"><\/div>\n<div><h2 class=\"section-heading\">legfrissebb projektjeink<\/h2><\/div>\n<div><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/arrow_color-blue_right.png\" alt=\"right arrow\"><\/div>\n<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:columns {\"className\":\"project-holder\"} -->\n<div class=\"wp-block-columns project-holder\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:html -->\n<div class=\"grid-projects\">\n  <div class=\"grid-project-item\">\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_01-erste.png\" width=\"100%\">\n    <\/div>\n    <div class=\"grid-project-content\">\n      <p class=\"grid-project-location\">remote - budapest<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/erste.png\" width=\"100%\">\n      <h3>K\u00fcldet\u00e9svez\u00e9relt Brand<\/h3>\n      <p>Az Erste Bank tizenkilenc f\u0151b\u0151l \u00e1ll\u00f3 marketingigazgat\u00f3s\u00e1g\u00e1val szervezett co-creation workshopsorozatban megtervezt\u00fck, hogyan integr\u00e1lj\u00e1k az Erste m\u00e1rkak\u00fcldet\u00e9s\u00e9t a h\u00e1rom \u00e9ves marketingtervbe.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-content grid-project-right\">\n      <p class=\"grid-project-location\">bahrain<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/logo_sea.png\" width=\"100%\">\n      <h3>K\u00fcldet\u00e9svez\u00e9relt Brand<\/h3>\n      <p>A meg\u00fajul\u00f3 energi\u00e1ra t\u00f6rt\u00e9n\u0151 \u00e1tt\u00e9r\u00e9s kih\u00edv\u00e1s\u00e1t siker\u00fclt m\u00e1rkastrat\u00e9gi\u00e1ba \u00f6nteni t\u00f6bb h\u00f3napos projekt keret\u00e9ben egy t\u00f6bb \u00e9rdekelt f\u00e9lb\u0151l \u00e1ll\u00f3 munkacsoporttal egy\u00fcttm\u0171k\u00f6dve.<\/p>\n    <\/div>\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_02_sea.png\" width=\"100%\">\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_03-mome.png\" width=\"100%\">\n    <\/div>\n    <div class=\"grid-project-content\">\n      <p class=\"grid-project-location\">budapest<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/MOME-1.png\" width=\"100%\">\n      <p>A modellv\u00e1lt\u00e1s lehet\u0151v\u00e9 tette m\u00e1rka\u00e9p\u00edt\u00e9s lehet\u0151s\u00e9geinek felt\u00e1r\u00e1s\u00e1ban seg\u00e9dkeztem bels\u0151 konzult\u00e1nsi egy\u00fcttm\u0171k\u00f6d\u00e9s keret\u00e9ben, workshopok \u00e9s tanulm\u00e1ny form\u00e1j\u00e1ban.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-content grid-project-right\">\n      <p class=\"grid-project-location\">budapest<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/Provident.png\" width=\"100%\">\n      <p>Region\u00e1lis m\u00e1rka pozicion\u00e1l\u00e1sa a magyar \u00e9s a rom\u00e1n piacra.<\/p>\n    <\/div>\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_04-provident-1.png\" width=\"100%\">\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_05-challengesw.png\" width=\"100%\">\n    <\/div>\n    <div class=\"grid-project-content\">\n      <p class=\"grid-project-location\">remote - egyes\u00fclt kir\u00e1lys\u00e1g<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/challengesworldwide.png\" width=\"100%\">\n      <h3>K\u00fcldet\u00e9svez\u00e9relt Brand<\/h3>\n      <p>Ugandai kisv\u00e1llalkoz\u00e1sok t\u00e1mogat\u00e1s\u00e1t v\u00e9gezt\u00fck k\u00fcldet\u00e9svez\u00e9relt sales \u00e9s marketing, valamint \u00f6nk\u00e9ntesek kik\u00e9pz\u00e9se seg\u00edts\u00e9g\u00e9vel.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- \/wp:html --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:spacer {\"height\":15} -->\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:columns {\"className\":\"social-link\"} -->\n<div class=\"wp-block-columns social-link\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":56,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/icon_social-fb.png\" alt=\"\" class=\"wp-image-56\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":54,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/icon_social-insta.png\" alt=\"\" class=\"wp-image-54\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":55,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/icon_social-linkedin.png\" alt=\"\" class=\"wp-image-55\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->","_hu_post_name":"brand-and-innovation","_hu_post_excerpt":"","_hu_post_title":"Brand and Innovation","_en_post_content":"<!-- wp:paragraph {\"className\":\"heading-text\"} -->\n<p class=\"heading-text\">For companies to be able to answer the challenges of this digitally transforming new world \u2013 which is to create social value beyond the financial value \u2013 they need to adopt new world marketing and brand strategies too.<br>My collaborative, interdisciplinary workshops and design sprints are the most effective platforms to discover, analyze and design the roadmaps to these strategies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"className\":\"section-heading\"} -->\n<h2 class=\"section-heading\">services<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:columns {\"className\":\"service-block\"} -->\n<div class=\"wp-block-columns service-block\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":75,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/Artboard-56.png\" alt=\"\" class=\"wp-image-75\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3} -->\n<h3>My Co-Creation<br>workshops<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Integration of purpose into marketing and communication strategy<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":76,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_02.png\" alt=\"\" class=\"wp-image-76\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3} -->\n<h3>Storytelling<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Workshops to design&nbsp;brand narrative and brand story frameworks<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":77,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_03.png\" alt=\"\" class=\"wp-image-77\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3} -->\n<h3>Branded Customer Experience<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Workshops to design&nbsp;a CX vision concerning the purpose<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":78,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/icon_brand-and-innovation_04.png\" alt=\"\" class=\"wp-image-78\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3} -->\n<h3>Your Challange<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Bespoke solution to your specific challenges<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:heading {\"className\":\"section-heading\"} -->\n<h2 class=\"section-heading\">to whom is it?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:html -->\n<div class=\"target-block\">\n  <ul class=\"target-list\">\n    <li>Corporate multinational brand and marketing management<\/li>\n    <li>National brand owners<\/li>\n    <li>Startup-founders<\/li>\n    <li>Social enterprises<\/li>\n    <li>Non-profit organisations<\/li>\n  <\/ul>\n<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:html -->\n<div class=\"contact-block\">\n    <div class=\"target-pattern\">\n    <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/DICKINSON_aloldal_brandandinnovation_pattern_01.png\" width=\"100%\">\n  <\/div>\n  <div class=\"contact-grid\">\n    <div class=\"contact-title\">\n      <h1>Let's talk<\/h1>\n    <\/div>\n    <div class=\"contact-button\">\n      <p>If you work with a mission-driven brand and want to learn about the details, book a Discovery Session!<\/p>\n      <a href=\"https:\/\/dickinsonconsulting.youcanbook.me\" class=\"blue-button\">Schedule meeting<\/a>\n    <\/div>\n  <\/div>\n  <div class=\"contact-img\">\n    <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/DICKINSON_aloldal_brandandinnovation_pattern_03.png\" width=\"100%\">\n  <\/div>\n<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:html -->\n<div class=\"project-list\">\n<div><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/arrow_color-blue_left.png\" alt=\"left arrow\"><\/div>\n<div><h2 class=\"section-heading\">latest projects<\/h2><\/div>\n<div><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/arrow_color-blue_right.png\" alt=\"right arrow\"><\/div>\n<\/div>\n<!-- \/wp:html -->\n\n<!-- wp:columns {\"className\":\"project-holder\"} -->\n<div class=\"wp-block-columns project-holder\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:html -->\n<div class=\"grid-projects\">\n  <div class=\"grid-project-item\">\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_01-erste.png\" width=\"100%\">\n    <\/div>\n    <div class=\"grid-project-content\">\n      <p class=\"grid-project-location\">remote - budapest<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/erste.png\" width=\"100%\">\n      <h3>Mission Driven Brand<\/h3>\n      <p>Co-creation workshops with the participation of 19 experts of the marketing directorate to integrate purpose into a three years marketing strategy.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-content grid-project-right\">\n      <p class=\"grid-project-location\">bahrain<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/logo_sea.png\" width=\"100%\">\n      <h3>Mission Driven Brand<\/h3>\n      <p>Ongoing support to a multi-stakeholder taskforce with the creation of a 3-year brand and communication strategy aimed at accelerating the transition to renewable energy.<\/p>\n    <\/div>\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_02_sea.png\" width=\"100%\">\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_03-mome.png\" width=\"100%\">\n    <\/div>\n    <div class=\"grid-project-content\">\n      <p class=\"grid-project-location\">budapest<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/MOME-1.png\" width=\"100%\">\n      <p>Exploratory positioning and architecture modeling of MOME brand after operating model transformation.<\/p>\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-content grid-project-right\">\n      <p class=\"grid-project-location\">budapest<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/Provident.png\" width=\"100%\">\n      <p>Multidisciplinary co-creation workshop to design the positioning of the new regional Provident brand.<\/p>\n    <\/div>\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_04-provident-1.png\" width=\"100%\">\n    <\/div>\n  <\/div>\n    <div class=\"grid-project-item\">\n    <div class=\"grid-project-img\">\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/pic_brandandinnovation_02-projektek_05-challengesw.png\" width=\"100%\">\n    <\/div>\n    <div class=\"grid-project-content\">\n      <p class=\"grid-project-location\">remote - United Kingdom<\/p>\n      <img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/05\/challengesworldwide.png\" width=\"100%\">\n      <h3>Mission Driven Brand<\/h3>\n      <p>Voluntary coach-mentoring of small Ugandan enterprises in sales and marketing in Kampala. Train the trainer.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- \/wp:html --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:spacer {\"height\":15} -->\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:columns {\"className\":\"social-link\"} -->\n<div class=\"wp-block-columns social-link\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":56,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/icon_social-fb.png\" alt=\"\" class=\"wp-image-56\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":54,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/icon_social-insta.png\" alt=\"\" class=\"wp-image-54\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":55,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.dickinsonconsulting.hu\/wp-content\/uploads\/2021\/04\/icon_social-linkedin.png\" alt=\"\" class=\"wp-image-55\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Brand and Innovation","edit_language":"en","footnotes":""},"class_list":["post-69","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - 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